Monday, 8 November 2010


Mixmag front cover analysis

Mixmag is a magazine designed to interest an audience who go clubbing, listen to dance music and are interested in Djing. Its aimed at eighteen year olds and upwards as you have to be eighteen to get into most clubs. Also a lot of Dance gigs are eighteen and above due to the drug culture linked with clubs.

The main image is of a popular dance DJ called Deadmau5, the image displays him as powerful he is raised above the crowd you can see the crowds arms raised. It is obvious the magazine wants to make his gig look as amazing as possible with flashing lights, smoke and a crowd looking like disciples. This is a very good main image it looks very dance orientated and capture the seen very well.
The Main article The most amazing shows in dance music! Links well with the main image as the photo looks like an amazing gig and will make you want to see others like this. They have chosen a theme of orange and white text for the text on the cover to make it look clear and bold as white stands out on the black and the same applies with the orange it also gives the magazine more of a house style. The main article also have other features that are listed below. They list popular dance artists so they can breach out to a very broad dance audience it also says and more…, this will excite the reader and will hopefully make him want to find out who else features in this magazine. The text is in capitals so it looks very bold and clear also the font is very easy to read. They also use exclamation marks to make it look exciting and bold this is commonly used in magazines.
The Third left lists three articles that feature in the magazine, we’re in your town! Will make all readers think that there town is featured even though this is not the case. It is a clever ploy as people always want to know what going on close by. There is a text underneath the article saying the Mixmag tour returns, this shows you the article is about the Mixmag tour readers will be interested to know if the tour is nearby as they will most likely be regular readers of Mixmag. Another article on the third left is why raves beat gigs, this is a popular topic of discussion in the dance community, people who will prefer gigs will want to read to see why and how raves are better and the people who prefer raves will be excited to find out more and will be able to possibly find out more about the rave community. Win a chalet at the big reunion for you +5 is a very good article to put on the third left as it’s a prize everybody wants to win something even maybe the not so regular readers this will make the audience think they are in with a good chance of winning. The cover lines ask the reader a lot of rhetorical question as it’s a good technique commonly use because it will make the reader ask himself the question then if he/she doesn’t know the answer they may well want to find out more about the topic in question. They also put a lot of artists names in the cover lines also because they want the magazine to look as if they cover a lot of artists for a broader audience. They have also chosen to box the text to make it stand out more instead of having it distorted against the background. Again they list more artists under plus this is a trend I have noticed with the magazine.

Mixmag uses a variety of techniques to capture an audience, they list a lot of popular artists, other prizes and discuss popular topics in the dance scene. They use clever images that link well with there target audience, using only a main image makes the photo look a lot more special. The text is very clear, bold and makes the magazine look professional .

No comments:

Post a Comment